A postcard showing a drunk man being led out of a tavern by a woman. Courtesy of Trakai History Museum.
A group of Jews in Šeduva became concerned with the emotional health of residents in early 1924. They thought Šeduvians didn't have enough fun. To remedy the situation they established the Citizens of Šeduva Club whose program of activities included dances, masquerade balls, and literary evenings. But after less than half a year they had to shut it down: the club had become a regular tavern.
The tolerance for drinking was decreasing in Šeduva in 1924. Residents complained that "Drunk people in the city are causing scandal and ruining the city's reputation." Some even called for fining people caught drunk in a public place.